Visa Instawaiter

A campaign in Mexico to locally launch Visa on Instagram. It was strategically designed to connect with the audience in a friendly and human way, driving engagement, increasing awareness, and reshaping the brand’s presence within the digital and content ecosystem.

A digital graphic with a blue background displaying the text 'VISA' in white and 'INSTAWAITERS' in yellow.
A graphic with a blue background and white, yellow, and handwritten-style text that reads 'Instagram Photos help Restaurants' Business'.
Graphic with text 'Better Photos = Better Business' on a blue background.
A man with a beard and mustache holding a sign that says 'WAITERS'.
Portrait of a man with a beard, wearing a polka-dot shirt, with a logo that reads 'Carlos fotógrafo profesional' in a sketch style on a black background.
Man pointing at a large screen displaying a digital illustration of a person on a hoverboard in a creative indoor setting.
A smiling waitress wearing a white shirt, dark apron, and bow tie, standing among seated customers in a busy restaurant or cafe.
Two men sitting at a bar inside a rustic, green-painted establishment, engaged in conversation. The bar's window is open to the sidewalk outside.
People gathered in a casual indoor setting, with one person speaking while others listen. A man with a beard in a dark shirt stands near a woman with dark hair, and a man in a plaid shirt sits at a table.
A waiter showing a menu to two women in a casual restaurant.
Two waitstaff members in white shirts and black bow ties, one male and one female, smiling and embracing at a restaurant or event with other staff in the background. The female has a name tag that says 'WAITERS' and 'VISA' attached to her apron.
Group of six people smiling and posing together indoors, some wearing waitstaff uniforms with bow ties, in a lively restaurant or bar setting.
Two men smiling for a selfie in a restaurant or cafe. The man on the left is wearing a white shirt, black apron, and tie, and is pointing to a name tag that says "WAITERS". The man on the right is wearing a gray t-shirt with an NHL shield logo.
A smiling waitress wearing a white shirt, black apron, and bow tie serving a group of people at a restaurant with dim lighting and greenery in the background.
A woman with long brown hair smiling while looking at her pink nail polish brush in her hand, in a warmly lit environment with a blurred background of circular lights.
A man with a beard and a tattoo on his arm leans over to look at a young man in a white shirt and tie, who is smiling and taking a photo with a smartphone.