Creativity is the antithesis of predictability.
Unleash Creativity is the antithesis of predictability. In business, people are constantly trying to find a way to process creative thought. But creativity is a manic construction. It includes the absurd, unlikely and irreverent. Process is trying to make order out of chaos. Creativity is trying to make chaos to create order.
That’s why it’s magic.
ABOUT ME
MIAMI · NEW YORK · BOULDER · SÃO PAULO · ARGENTINA · COLOMBIA · MEXICO · DALLAS
Guilherme Fregonesi is a creative leader with over 18 years of experience across the United States, Brazil, and Latin America. He brings together storytelling, technology, and strategy to develop integrated campaigns, digital products, branded content, platforms, and experiences. He believes creativity can shape culture, solve problems, and open new opportunities for brands and businesses.
In the U.S., Guilherme worked at Iris, Sapient in Miami, Lowe in New York, and Crispin Porter + Bogusky in Boulder. In Brazil, his agency experience includes DDB, Havas, Naked, and Agência We. As Creative Director at Publicis Groupe, he collaborated with teams across Leo Burnett, Publicis, and Digitas in Latin America.
He also served as Digital & Innovation Director at McCann Health and as Creative Director at Fast Company Brasil, where he led creative strategy and helped launch branded content projects and digital initiatives.
Throughout his career, Guilherme has worked with brands including Visa, Itaú, Samsung, Amazon Music, TikTok, Google, McDonald’s, P&G and many others.
He has taught at Miami Ad School São Paulo, mentoring creatives early in their careers. He also founded FramedTech, an independent project that explores the intersection of creativity, technology, and culture.