Creativity is the antithesis of predictability.
Unleash Creativity is the antithesis of predictability. In business, people are constantly trying to find a way to process creative thought. But creativity is a manic construction. It includes the absurd, unlikely and irreverent. Process is trying to make order out of chaos. Creativity is trying to make chaos to create order.
That’s why it’s magic.
More About Me
Guilherme is a firm believer in the transformative potential of creativity to make a positive impact on the world. As a dynamic creative leader, he seamlessly integrates storytelling and technology, pioneering innovative approaches that transcend conventional advertising. His influence goes beyond mere brand-consumer interactions, ensuring a impactful and culturally relevant engagement.
With over 15 years of experience across the U.S., Brazil, and Latin America, he blends storytelling, technology, and strategy to lead projects that transcend conventional advertising.
Currently, he is a Creative Director at Ana Couto, where he helps shape brand strategy and creative thinking, leading innovation-driven projects that connect brands to culture, business, and people—ranging from product concepts and content ecosystems to platform thinking and branded experiences.
He previously served as Creative Director at Fast Company Brasil, where he led the platform’s creative strategy and helped launch branded content projects and digital initiatives.
Prior to that, he was Digital & Innovation Director at McCann Health and Creative Director at Publicis Groupe, collaborating across Leo Burnett, Publicis, and Digitas in Latin America.
Guilherme’s professional journey also includes valuable stints at renowned agencies in the U.S., including Iris, Sapient Miami, Lowe New York, and Crispin Porter + Bogusky (Boulder), where he collaborated with world-class creatives, innovators, and entrepreneurs. Upon returning to Brazil, he further expanded his experience at DDB, Havas, Naked, and Agência We.
He has worked with global brands such as Visa, Google, Itaú, Samsung, Amazon Music, TikTok, McDonald’s, P&G, and others.
Guilherme has also taught at Miami Ad School São Paulo, mentoring emerging creatives early in their careers. He is the founder of framedtech.com, a personal project dedicated to exploring the intersection of creativity, technology, and cultural relevance.